Effective Marketing of Mobile Telecom Services Through Brand Personality: Empirical Evidence from Greece.
| Autor: | Niros, Meletios I.1 melniros@econ.uoa.gr, Pollalis, Yannis A.2 yannis@unipi.gr, Niros, Angelica I.3 d2130200@aueb.gr |
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| Zdroj: | IUP Journal of Brand Management. Jun2020, Vol. 17 Issue 2, p7-39. 33p. |
| Databáze: | Business Source Ultimate |
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