Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value.
| Autor: | Jerred Junqi Wang1, Pifer, N. David2, Scremin, Glaucio3, Zhang, James J.4 |
|---|---|
| Zdroj: | Sport Marketing Quarterly. 2020, Vol. 29 Issue 2, p79-93. 15p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|