How Could You Do That?! Consumers’ Differential Reactions to Companies Treating Others Badly…or Better.

Autor:	Nari Yoon1, Olson, Jenny G.1
Zdroj:	Advances in Consumer Research. 2019, Vol. 47, p152-157. 6p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu