Nudge and Sludge: A Conversation with Dilip Soman: Besides nudging positive behavioural change, designers of policies and processes should also think about whether there are hidden frictions that impede change.
Autor: | Soman, Dilip1 |
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Zdroj: | Ethos: A Journal of Public Policy & Governance. Nov2019, Issue 5, p1-12. 12p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |