Impact of market orientation on firm's customer-based performance: the moderating role of employee orientation.

Autor: Mohiuddin Babu, Mujahid1 ac4691@coventry.ac.uk, Liu, Hongfei2, Jayawardhena, Chanaka3, Dey, Bidit Lal4
Zdroj: Journal of Marketing Management. Jun2019, Vol. 35 Issue 7/8, p662-692. 31p. 1 Diagram, 7 Charts, 2 Graphs.
Databáze: Business Source Ultimate
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