Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value.
| Autor: | Poushneh, Atieh1 atieh.poushneh01@utrgv.edu, Vasquez-Parraga, Arturo Z.1 Arturo.vasquez@utrgv.edu |
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| Zdroj: | Journal of Theoretical & Applied Electronic Commerce Research. May2019, Vol. 14 Issue 2, p90-105. 16p. |
| Databáze: | Business Source Ultimate |
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