Multi-period media planning for multi-products incorporating segment specific and mass media.
| Autor: | Kaul, Arshia1 arshia.kaul@gmail.com, Aggarwal, Sugandha2 sugandha_or@yahoo.com, Krishnamoorthy, Mohan3,4 mohan.krishnamoorthy@monash.edu, Jha, P. C.1 jhapc@yahoo.com |
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| Zdroj: | Annals of Operations Research. Oct2018, Vol. 269 Issue 1/2, p317-359. 43p. |
| Databáze: | Business Source Ultimate |
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