Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data.

Autor: Mogaji, Emmanuel1 (AUTHOR) emmanuel.mogaji@beds.ac.uk, Farinloye, Temitope2,3 (AUTHOR) temitope.farinloye@questbury.com, Aririguzoh, Stella2,4 (AUTHOR) stella.aririguzoh@covenantuniversity.edu.ng, Wright, Len Tiu2,5 (AUTHOR)
Zdroj: Cogent Business & Management. Dec2016, Vol. 3 Issue 1, p1-N.PAG. 15p.
Databáze: Business Source Ultimate
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