Social Media, Social Networks, and Marketing: A Cultural Approach to the Strength of Ties.
Autor: | Akdevelioglu, Duygu1 dakdevel@uci.edu, Venkatesh, Alladi1 |
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Zdroj: | AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pD-28-D-29. 2p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |