AN INVESTIGATION OF SERVICE FAILURES, RECOVERY EFFORTS AND CUSTOMER SATISFACTION WITHIN A PACKAGE GROUP TOUR.
| Autor: | Stratemeyer, Andreas W.1 astratemeyer@csufresno.edu, Geringer, Susan2 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2016, p147-148. 2p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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