Cultural Values in International Advertising: An Examination of Familial Norms and Roles in Mexico.
| Autor: | Gregory, Gary D.1 gregory@albert.uta.edu, Munch, James M.1 |
|---|---|
| Zdroj: | Psychology & Marketing. Mar97, Vol. 14 Issue 2, p99-119. 21p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|