The Moderating Effect of Social Desirability and Self-Efficacy on the Relationship between Message Framing and the Communication Effects for the Smokers.
Autor: | Dong Jenn YANG1 alimama@isu.edu.tw, Kai Wen LEE2 hahoo521@hotmail.com |
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Zdroj: | Business Management Dynamics. Mar2016, Vol. 5 Issue 9, p48-56. 9p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |