The Moderating Effect of Social Desirability and Self-Efficacy on the Relationship between Message Framing and the Communication Effects for the Smokers.
| Autor: | Dong Jenn YANG1 alimama@isu.edu.tw, Kai Wen LEE2 hahoo521@hotmail.com |
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| Zdroj: | Business Management Dynamics. Mar2016, Vol. 5 Issue 9, p48-56. 9p. |
| Databáze: | Business Source Ultimate |
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