Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options.
| Autor: | LEILEI GAO1 lgao@cuhk.edu.hk, YANJIE LI2 yanjieli@baf.cuhk.edu.hk, WYER JR., ROBERT S.3 wyer@baf.cuhk.edu.hk |
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| Zdroj: | Journal of Consumer Research. Apr2016, Vol. 42 Issue 6, p1002-1012. 11p. 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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