What is your corporate brand worth? A guide to brand valuation approaches.
| Autor: | Reyneke, J.1, Abratt, R.1,2 abratt@nova.edu, Bick, G.3 |
|---|---|
| Zdroj: | South African Journal of Business Management. Dec2014, Vol. 45 Issue 4, p1-10. 10p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|