How Publicity and Advertising Spending Affect Marketing and Company Performance.
| Autor: | SPOTTS, HARLAN E.1 harlan.spotts@wne.edu, WEINBERGER, MARC G.2 marcw@isenberg.umass.edu, WEINBERGER, MICHELLE F.3 m-weinberger@northwestern.edu |
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| Zdroj: | Journal of Advertising Research. Dec2015, Vol. 55 Issue 4, p416-432. 17p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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