Helping consumers to change their financial behaviour: Contributions of a multi-phase change model.
| Autor: | Salerno, Francis1 francis.salerno@iae.univ-lille1.fr, Berriche, Amira1, Crié, Dominique1, Martin, Annabel1 |
|---|---|
| Zdroj: | Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Sep2015, Vol. 30 Issue 3, p61-84. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|