Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice.
| Autor: | Mattison Thompson, Frauke1 frauke.mattison_thompson@kcl.ac.uk, Chmura, Thorsten2 thorsten.chmura@nottingham.ac.uk |
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| Zdroj: | Journal of International Marketing. Sep2015, Vol. 23 Issue 3, p87-103. 17p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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