Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment.
| Autor: | HOBAN, PAUL R.1 phoban@bus.wisc.edu, BUCKLIN, RANDOLPH E.2,3 randy.bucklin@anderson.ucla.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Jun2015, Vol. 52 Issue 3, p375-393. 19p. |
| Databáze: | Business Source Ultimate |
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