Stockpiling Points in Linear Loyalty Programs.
| Autor: | STOURM, VALERIA1 vale-riam@wharton.upenn.edu, BRADLOW, ERIC T.2,3,4 ebradlow@wharton.upenn.edu, FADER, PETER S.5,6 faderp@wharton.upenn.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Apr2015, Vol. 52 Issue 2, p253-267. 15p. 1 Diagram, 10 Charts, 10 Graphs. |
| Databáze: | Business Source Ultimate |
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