Consumer reactions to the merger: Understanding the role of pre-merger brands.
| Autor: | McLelland, Melinda Andrews, Goldsmith, Ronald, McMahon, Dave |
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| Zdroj: | Journal of Brand Management. Nov2014, Vol. 21 Issue 7/8, p615-634. 20p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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