COMPARISON OF DATA MINING TECHNIQUES FOR DIRECT MARKETING CAMPAINGS.
| Autor: | AKDENİZ DURAN, Esra1 esra.duran@medeniyet.edu.tr, PAMUKCU, Ayça2, BOZKURT, Hazal2 |
|---|---|
| Zdroj: | Sigma: Journal of Engineering & Natural Sciences / Mühendislik ve Fen Bilimleri Dergisi. 2014, Vol. 32 Issue 2, p142-152. 11p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|