MARKETING ETHICS AND CUSTOMER LOYALTY: THE SERIAL MEDIATING ROLE OF RELATIONSHIP QUALITY AND THE MODERATING ROLE OF VOLUNTARY SIMPLICITY.

Autor: Sezer, Abdulaziz1 abdulazizsezer55@gmail.com, Baydaş, Abdulvahap2
Zdroj: Interdisciplinary Description of Complex Systems. 2024, Vol. 22 Issue 5, p548-585. 38p.
Databáze: Academic Search Ultimate