The Impact of the Internet of Things, Customer Relationship Management, Customer Experience Management, and Marketing Intelligence on Achieving Sustained Competitive Advantage (case study: Snowa Company).
| Autor: | Assaad, Ali Saad1 alisaadassaad1989@gmail.com, Sanayei, Ali2 a_sanayei@ase.ui.ac.ir, Shafiee, Majid Mohammad3 m.shafiee@ase.ui.ac.ir |
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| Zdroj: | International Journal of Information Science & Management. Oct2024, Vol. 22 Issue 4, p267-286. 20p. |
| Databáze: | Academic Search Ultimate |
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