CELEBRITY ENDORSEMENT ROLE, BRAND IMAGE, AND BRAND CREDIBILITY INFLUENCE PURCHASE INTENTION.
| Autor: | Andryani, Praditia1, Salim, Lina1 lina.salim@atmajaya.ac.id |
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| Zdroj: | Eduvest: Journal Of Universal Studies. Jun2024, Vol. 4 Issue 6, p4818-4833. 16p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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