From attention to intention in mobile advertising. Analysis of the ads that generate interaction among the new generations of users.
| Autor: | FEIJOO, BEATRIZ1 beatriz.feijoo@unir.net, SÁDABA, CHARO2 csadaba@unav.es, FERNÁNDEZ-GÓMEZ, ERIKA1 erika.fernandez@unir.net |
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| Zdroj: | Comunicación y Sociedad (0188-252X). 2023, Vol. 20, p1-20. 20p. |
| Databáze: | Academic Search Ultimate |
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