Analysis of the role and impact of shoppable videos on brand promotion and sales conversion in the Indian e-commerce industry.
| Autor: | Dixit, Mandar1 (AUTHOR), Pandita, Deepika1 (AUTHOR) deepikapandita@sibmpune.edu.in |
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| Zdroj: | AIP Conference Proceedings. 2023, Vol. 2954 Issue 1, p1-10. 10p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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