Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors.
| Autor: | Fernández Beltrán, Francisco1 fbeltran@uji.es, Bosovsky, Guillermo2 gbosovsky@doxa.es, Rodríguez-Tarodo, Almudena3 almudenarodrigueztarodo@gmail.com |
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| Zdroj: | Communication & Society. 2023, Vol. 36 Issue 4, p51-65. 30p. |
| Databáze: | Academic Search Ultimate |
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