| Autor: |
Riley, Tess |
| Předmět: |
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| Zdroj: |
Green Futures. Jan2014, Issue 91, p39-39. 1p. |
| Abstrakt: |
The article discusses the Glocal project of Ecover, manufacturer of green cleaning products in Great Britain. It states that the project aims to explore producing cleaning products using local materials and local manufacturing method. The project offers opportunities such as making use of waste products and putting idiosyncratically local stamp on final product. It mentions that the company believes that branding is the key to ensure that they live up to market expectations. |
| Databáze: |
GreenFILE |
| Externí odkaz: |
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