Zobrazeno 1 - 2
of 2
pro vyhledávání: '"zastínění značky celebritou"'
Autor:
Adamová, Tereza
The diploma thesis deals with marketing communication that employs celebrities. It is a way how to get the attention of consumers. Theoretical part shows the major steps in developing effective marketing communication. It is followed by main question
Externí odkaz:
http://www.nusl.cz/ntk/nusl-9424
Autor:
Adamová, Tereza
The diploma thesis deals with marketing communication that employs celebrities. It is a way how to get the attention of consumers. Theoretical part shows the major steps in developing effective marketing communication. It is followed by main question
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::d7aa4278549afd90fa2b0952a31641ca
http://www.nusl.cz/ntk/nusl-9424
http://www.nusl.cz/ntk/nusl-9424