Zobrazeno 1 - 10
of 77
pro vyhledávání: '"wine attributes"'
Autor:
Migliore, Giuseppina, Thrassou, Alkis, Crescimanno, Maria, Schifani, Giorgio, Galati, Antonino
Publikováno v:
British Food Journal, 2020, Vol. 122, Issue 8, pp. 2463-2479.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-07-2019-0474
Publikováno v:
Revista de Management Comparat International, Vol 21, Iss 2, Pp 118-136 (2020)
This paper investigates the effect of marketing mix elements on export propensity in Portugal. It focuses on an issue that has not been addressed from the point of view of the producers of wine. The research objectives are: i) to assess the importa
Externí odkaz:
https://doaj.org/article/5480b3dd77a84fb4959a3ac305b14571
Publikováno v:
Revista de Management Comparat Internațional / Review of International Comparative Management. 21(2):118-136
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1047132
Autor:
Rossetto, Luca, Galletto, Luigi
Publikováno v:
International Journal of Wine Business Research, 2019, Vol. 31, Issue 3, pp. 282-302.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJWBR-03-2018-0013
Akademický článek
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Akademický článek
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Autor:
Chris Pentz, Alexandra Forrester
Publikováno v:
South African Journal of Business Management, Vol 51, Iss 1, Pp e1-e9 (2020)
Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups. Design/methodology/approach: Data were collected from 646 Sou
Externí odkaz:
https://doaj.org/article/d60c59726aae49ae90fcf51e6b2796dd
Publikováno v:
Ekonomika Poljoprivrede (1979), Vol 66, Iss 4, Pp 1127-1142 (2019)
Many wine attributes make consumer's choice difficult and confusing. By focusing on consumers from higher-segmented comparing wine events and comparing lower-segmented and higher-segmented wine events, we determinate the more influential attributes i
Externí odkaz:
https://doaj.org/article/ed3d98e86f1f4b55bfb1e01aafa6daaf
Publikováno v:
British Food Journal, 2017, Vol. 119, Issue 7, pp. 1536-1546.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-09-2016-0420
Publikováno v:
Ekonomika Poljoprivrede (1979), Vol 65, Iss 4, Pp 1337-1357 (2018)
This paper had a goal to explore the relationship between autochthonous wine attributes and wine consumption motives. Data were collected through a questionnaire, processed by standard statistical methods, univariate (general description of the sampl
Externí odkaz:
https://doaj.org/article/daf1db24b8504c14a53aa8abfb062197