Zobrazeno 1 - 10
of 491
pro vyhledávání: '"willingness to recommend"'
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 38 (2023)
This research uses the integration model of UTAUT 2 and Trust by testing the constructs of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Habit, Price Value, and Trust as forming Behavioral In
Externí odkaz:
https://doaj.org/article/6e426fb0072f4d38ad6e083698d5bed7
Publikováno v:
Food Innovation and Advances, Vol 2, Iss 2, Pp 156-162 (2023)
Pecans have many health benefits and are known for being part of a heart-healthy diet. Nutrition education is a key component in increasing pecan consumption among young consumers. In an effort to improve the efficacy of nutrition education targeting
Externí odkaz:
https://doaj.org/article/56709465a83345bb882ecf47bb4f9ba6
Publikováno v:
Management - Journal of Contemporary Management Issues. 27(1):213-235
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1073246
Publikováno v:
Management : Journal of Contemporary Management Issues, Vol 27, Iss 1, Pp 213-235 (2022)
The banking industry, which plays an essential role in any economy, is characterized by customers choosing a bank in early adulthood. For this reason, Generation Z is currently the emerging cohort of consumers in the banking industry, and understandi
Externí odkaz:
https://doaj.org/article/19ebfde94d604b0a80f3f6254282db87
Publikováno v:
Innovative Marketing, Vol 16, Iss 4, Pp 104-116 (2020)
This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores us
Externí odkaz:
https://doaj.org/article/3961127e001b4fd6a9ee952ca4167e0b
Publikováno v:
Management Science Letters, Vol 10, Iss 10, Pp 2249-2258 (2020)
The study was conducted with the overall purpose of examining the relationship between novelty seeking, satisfaction, return intention, and willingness to recommend of international visitors in Vietnam. Structural Equation Modeling (SEM) was used in
Externí odkaz:
https://doaj.org/article/e0a14f41c4544b62a40014c6f8b242f8
Akademický článek
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Publikováno v:
Journal of Consumer Marketing, 2018, Vol. 35, Issue 6, pp. 588-600.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-11-2016-2006
Autor:
Willem J. M. I. Verbeke, Maarten J. Gijsenberg, Larissa M. E. Hendriks, Jelle T. Bouma, Linda H. Teunter
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Recently concepts from attachment theory are being applied to business situations. In this paper we focus on how relationship specific (RS) versus general (G) attachment styles affect the willingness-to-recommend (WtR) by customers. Such WtR refers t
Externí odkaz:
https://doaj.org/article/6922e49818084b268ca24d5060c0e859
Akademický článek
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