Zobrazeno 1 - 1
of 1
pro vyhledávání: '"vnímání spotřebiteli"'
Autor:
Ševčík, Josef
This thesis deals with the renewed Czech retro brands and how they are perceived by consumers. The theoretical part defines retro in relation to the brand and it is representing stories of such brands on the Czech market. In the practical part there
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::6813ea3578c34bac3feddc3f0aa99df8
http://www.nusl.cz/ntk/nusl-114066
http://www.nusl.cz/ntk/nusl-114066
