Zobrazeno 1 - 2
of 2
pro vyhledávání: '"vnímání spotřebiteli"'
Autor:
Bukvová, Tereza
The bachelor thesis is dealing with unfair competition focusing primarily on false advertising and it's perception of consumers. Theoretical part is focusing on expla-nation of terms related to unfair competition, advertising and false advertising an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::5ed1e3b160b9db684f0ebafdcc5441a0
http://www.nusl.cz/ntk/nusl-191227
http://www.nusl.cz/ntk/nusl-191227
Autor:
Ševčík, Josef
This thesis deals with the renewed Czech retro brands and how they are perceived by consumers. The theoretical part defines retro in relation to the brand and it is representing stories of such brands on the Czech market. In the practical part there
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::6813ea3578c34bac3feddc3f0aa99df8
http://www.nusl.cz/ntk/nusl-114066
http://www.nusl.cz/ntk/nusl-114066