Zobrazeno 1 - 10
of 15
pro vyhledávání: '"venkovní reklama"'
Autor:
Andresek, Šimon
The bachelor thesis focuses on the phenomenon of visual pollution and its presence in the Republic of India, in the National Capital Territory of Delhi, in New Delhi, the capital, and in the Czech Republic and its capital, especially in Historic Cent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::68e0fb5b16620afbdb9c66df9589cae3
http://www.nusl.cz/ntk/nusl-397965
http://www.nusl.cz/ntk/nusl-397965
Autor:
Linhart, Tomáš
This thesis addresses the complexity of outdoor advertisement in the Czech Republic. In the theoretical section, characteristics of outdoor communication, advantages and disadvantages, forms, the market and associations are presented. The empirical s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::f7e73e86adae938f312ca42c1005338a
http://www.nusl.cz/ntk/nusl-383272
http://www.nusl.cz/ntk/nusl-383272
Autor:
Nováček, Jiří
The aim of this thesis is to explore the possibilities of using the LumiTRIX projection systems in outdoor (OOH) advertising. The first chapter is devoted to the position of outdoor advertising in advertising and marketing in general and to the histo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::e8e27895c5e371e34d82961829d774bb
http://www.nusl.cz/ntk/nusl-361607
http://www.nusl.cz/ntk/nusl-361607
Autor:
Coufal, Vojtěch
Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective r
Externí odkaz:
http://www.nusl.cz/ntk/nusl-264626
Autor:
Coufal, Vojtěch
Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::97325af3d7a0d8c66ccb1f4a1dc11ba2
http://www.nusl.cz/ntk/nusl-264626
http://www.nusl.cz/ntk/nusl-264626
Autor:
Holasová, Tereza
The bachelor thesis deals with the issue of advertising in public space. As it is a today's phenomen, it spreads very fast and it's out of control. The theoretical part focuses on the definition of important concepts, includes a typology of advertisi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::5c42a63d834e4c362e2910a18c296208
http://www.nusl.cz/ntk/nusl-190328
http://www.nusl.cz/ntk/nusl-190328
Autor:
BAUEROVÁ, Milada
The aim of this thesis is to Assessment the outdoor advertisement in beforehand chosen company and new advertisement proposal with further suggestions for the company on the basis of assessment given. The other goal of this paper is to find out, in w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::82060dc2734f527ed8b91e74a31b2f41
http://www.nusl.cz/ntk/nusl-175767
http://www.nusl.cz/ntk/nusl-175767