Výsledky vyhledávání - "van Nierop, J.E.M."

Akademický článek

The impact of the introduction and use of an informational website on offline customer buying behavior

Autor: van Nierop, J.E.M., Leeflang, P.S.H., Teerling, M.L., Huizingh, K.R.E.

Publikováno v: In International Journal of Research in Marketing 2011 28(2):155-165

De relatie tussen in-store marketing en geobserveerde verkopen van duurzame producten

Autor: van Nierop, J.E.M., van Herpen, E., Sloot, L.M.

Publikováno v: Ontwikkelingen in the marktonderzoek; jaarboek 2012 MOA
Ontwikkelingen in the marktonderzoek; jaarboek 2012 MOA. Haarlem: Uitgeverij Spaar en Hout BV

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::de3957996a7c6b7013f025b421760a3e
https://research.wur.nl/en/publications/de-relatie-tussen-in-store-marketing-en-geobserveerde-verkopen-va

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Path Dependencies and the Long-term Effects of Routinized Marketing Decisions

Autor: Farris, P.W., Verbeke, W.J.M.I., Dickson, P.M., van Nierop, J.E.M.

The purpose of this paper is to discuss a simulation of marketing budgeting rules that is based on a simplified version of the market share attraction model. The budgeting rules are roughly equivalent to those that may be used in practice. The simula

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::b62a22c6a40925511bd5c6e17a30d1f6
https://repub.eur.nl/pub/12634/ERS-2008-035-MKT.pdf

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Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements

Autor: van Nierop, J.E.M., Fok, D., Franses, Ph.H.B.F.

Allocating the proper amount of shelf space to stock keeping units [SKUs] is an increasingly relevant and difficult topic for managers. Shelf space is a scarce resource and it has to be distributed across a larger and larger number of items. It is in

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::e3dfdbf7397360852fc55a681e894b11

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Sales Models For Many Items Using Attribute Data

Autor: van Nierop, J.E.M., Fok, D., Franses, Ph.H.B.F.

Sales models are mainly used to analyze markets with a fairly small number of items, obtained after aggregating to the brand level. In practice one may require analyses at a more disaggregate level. For example, brand managers may be interested in a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::bcef8b088a555e251dc43c03dfa08ef0
https://repub.eur.nl/pub/220/erimrs20020902120413.pdf

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Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks

Autor: Vroomen, B.L.K., Franses, Ph.H.B.F., van Nierop, J.E.M.

The concept of consideration sets makes brand choice a two-step process. House-holds first construct a consideration set which not necessarily includes all available brands and conditional on this set they make a final choice. In this paper we put fo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::b2bd5c50d4fbf71ade58c5954703e972
https://repub.eur.nl/pub/79/erimrs20010320164414.pdf

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Modeling Unobserved Consideration Sets for Household Panel Data

Autor: van Nierop, J.E.M., Paap, R., Bronnenberg, B., Franses, Ph.H.B.F.

We propose a new method to model consumers' consideration and choice processes. We develop a parsimonious probit type model for consideration and a multinomial probit model for choice, given consideration. Unlike earlier models of consideration ours

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::6f6a9c7ae111c50112f68f0cc65954f0
https://repub.eur.nl/pub/49/erimrs20001013120450.pdf

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