Zobrazeno 1 - 10
of 29
pro vyhledávání: '"van Everdingen, Y.M."'
Publikováno v:
Tools for capturing information to improve business insights: MOA Topic of the Year 2021, 12-22
STARTPAGE=12;ENDPAGE=22;TITLE=Tools for capturing information to improve business insights
STARTPAGE=12;ENDPAGE=22;TITLE=Tools for capturing information to improve business insights
Wat is de toegevoegde waarde van het toepassen van neurowetenschappelijke methoden zoals EEG en fMRI in marketing? Kunnen we emoties meten in de hersenen? Kunnen we merkassociaties aflezen uit het brein? Kunnen we met hersenreacties koopgedrag beter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::2cb92e9d5dcef5dff2f19b80b5ec8315
https://pure.eur.nl/en/publications/c313ff7f-5add-4fb3-8041-0d284236859d
https://pure.eur.nl/en/publications/c313ff7f-5add-4fb3-8041-0d284236859d
Publikováno v:
MOA Topic of the Year 2020: Brilliant New Products: Consumer Match or Mismatch?, 25-36
STARTPAGE=25;ENDPAGE=36;TITLE=MOA Topic of the Year 2020
STARTPAGE=25;ENDPAGE=36;TITLE=MOA Topic of the Year 2020
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::2576d47300098971e7c363f590fc9303
https://research.tue.nl/nl/publications/e074342d-cbc1-41d4-a70c-36200c637379
https://research.tue.nl/nl/publications/e074342d-cbc1-41d4-a70c-36200c637379
Publikováno v:
Surviving the Retail Revolution, 17-28
STARTPAGE=17;ENDPAGE=28;TITLE=Surviving the Retail Revolution
STARTPAGE=17;ENDPAGE=28;TITLE=Surviving the Retail Revolution
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::c28217284011423d47871059763bb029
https://research.tilburguniversity.edu/en/publications/9564c951-40c5-416b-8201-0766939b8a30
https://research.tilburguniversity.edu/en/publications/9564c951-40c5-416b-8201-0766939b8a30
Publikováno v:
Digital advertising: MOA Topic of the Year 2018, 17-28
STARTPAGE=17;ENDPAGE=28;TITLE=Digital advertising
STARTPAGE=17;ENDPAGE=28;TITLE=Digital advertising
Deze studie onderzoekt hoe consumenten acht verschillende social media platforms beleven en hoe dit samenhangt met hun beleving en waardering van reclame op deze social media. Met een survey onder 1.346 social media gebruikers van 13 jaar en ouder br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::2fa61fba2e61ecabb1e81b01ad6ceef8
https://dare.uva.nl/personal/pure/en/publications/beleving-van-social-media-en-reclame-op-social-media(01fb1202-b0d8-4a7d-b4fb-62dd0a370c19).html
https://dare.uva.nl/personal/pure/en/publications/beleving-van-social-media-en-reclame-op-social-media(01fb1202-b0d8-4a7d-b4fb-62dd0a370c19).html
Publikováno v:
Jaarboek MarktonderzoekAssociatie, 139-162
STARTPAGE=139;ENDPAGE=162;TITLE=Jaarboek MarktonderzoekAssociatie
STARTPAGE=139;ENDPAGE=162;TITLE=Jaarboek MarktonderzoekAssociatie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::1cdbf6174e57a5a05a212d4146c33616
https://research.rug.nl/en/publications/8db7d69b-a45d-4342-8224-2d02cd67ec72
https://research.rug.nl/en/publications/8db7d69b-a45d-4342-8224-2d02cd67ec72
This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and relationship variables in explaining new product adoption decisions by retailers, instead of considering either one of these groups
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::fb7981a7ebb24655acf249336e53851f
https://repub.eur.nl/pub/13615/ERS-2008-065-MKT.pdf
https://repub.eur.nl/pub/13615/ERS-2008-065-MKT.pdf
This article examines the global spill-over of foreign product introductions and takeoffs on a focal country’s time-to-takeoff, using a novel data set of penetration data for 8 high tech products across 55 countries. It shows how foreign clout, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::aea6e9afe9f4f182f4a164ffad2716df
https://repub.eur.nl/pub/13616/ERS-2008-067-MKT.pdf
https://repub.eur.nl/pub/13616/ERS-2008-067-MKT.pdf
Autor:
van Everdingen, Y.M., Waarts, E.
Studies on the adoption of innovations by companies generally include micro-level and meso-level variables in order to explain a company's receptiveness to innovations. This study adds to the literature by investigating the role of macro-level variab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::807c2bc474e33036546a304874d22b9e
https://repub.eur.nl/pub/280/erimrs20030310111626.pdf
https://repub.eur.nl/pub/280/erimrs20030310111626.pdf
Autor:
van Everdingen, Y.M., Aghina, W.B.
We introduce an international, adaptive diffusion model that can be used to forecast the cross-national diffusion of an innovation at early stages of the diffusion curve. We model the mutual influence between the diffusion processes in the different
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::72b14dfb65e410286fd4b49aa418f71a
Autor:
van Everdingen, Y.M., Wierenga, B.
The subject of this paper is intra-firm adoption decisions, a relatively unexplored research area in the marketing literature. In particular, we investigate which factors influence the intra-firm adoption decisions regarding the common European curre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::859fe6bc1063fe639a5541a85d21bb7a
https://repub.eur.nl/pub/86/erimrs20010405171841.pdf
https://repub.eur.nl/pub/86/erimrs20010405171841.pdf