Zobrazeno 1 - 2
of 2
pro vyhledávání: '"věrnostní kluby"'
Autor:
SYMOVONYK, Nadiya
This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high return
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::9e5db00c09a7c2a59057a52fa8b40eb9
http://www.nusl.cz/ntk/nusl-514515
http://www.nusl.cz/ntk/nusl-514515
Autor:
Gruberová, Anna
The loyalty programs are objection of this bachelor thesis. It emphasizes their importance, advantages and describes under what possible form they can appear. In the theoretical part there is introduced their placement in marketing mix. The practical
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::37af687c816d2815bd49e09871db02b3
http://www.nusl.cz/ntk/nusl-114152
http://www.nusl.cz/ntk/nusl-114152