Zobrazeno 1 - 10
of 329
pro vyhledávání: '"uses and gratification theory"'
Publikováno v:
International Journal of Quality and Service Sciences, 2024, Vol. 16, Issue 3, pp. 345-371.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJQSS-05-2023-0063
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 777-801.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-12-2023-0242
Autor:
Vanesa Pérez-Torres
Publikováno v:
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, Vol 18, Iss 4 (2024)
The term problematic social media use (PSMU) refers to the interference produced by social networks in everyday life, where online participation is perceived as rewarding and continues despite negative consequences. The constant gratification (peer c
Externí odkaz:
https://doaj.org/article/e1d160fe12ef43e8964e1384379cb0f0
Publikováno v:
Industrial Management & Data Systems, 2023, Vol. 124, Issue 1, pp. 442-482.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMDS-02-2023-0097
Publikováno v:
Journal of Research in Marketing and Entrepreneurship, 2023, Vol. 25, Issue 3, pp. 374-392.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRME-03-2021-0028
Publikováno v:
International Journal of Population Data Science, Vol 9, Iss 4 (2024)
Introduction & Background Uses and gratification (U&G) theory posits individuals’ engagement with social media is a deliberate effort to fulfill various needs, like information seeking, entertainment, and networking. However, prior studies predomin
Externí odkaz:
https://doaj.org/article/0a2e5b4cdf684af999d998b354658098
Autor:
Dilshan, H.P, Patabendige, S.S.J
Publikováno v:
Kelaniya Journal of Management, Vol 12, Iss 3, Pp 137-155 (2023)
User-generated videos (UGVs), that is, videos generated by users as opposed to by manufacturers or sellers, have become increasingly popular, especially with Generation Zs and millennials. Using platforms like YouTube, UGVs create awareness and influ
Externí odkaz:
https://doaj.org/article/be614f1571b5459dac699a43fcb1da32
Autor:
Saoula, Oussama, Shamim, Amjad, Mohd Suki, Norazah, Ahmad, Munawar Javed, Abid, Muhammad Farrukh, Patwary, Ataul Karim, Abbasi, Amir Zaib
Publikováno v:
Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 2, pp. 178-201.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-07-2022-0159
Autor:
Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh Abid, Ataul Karim Patwary, Amir Zaib Abbasi
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 27, Iss 2, Pp 178-201 (2023)
Purpose – This study aims to examine the impact of website design, reliability and perceived ease of use as an engagement motivational factors on customer e-trust and e-retention in online shopping. Design/methodology/approach – By using deductiv
Externí odkaz:
https://doaj.org/article/e0ac41ce059f44de9bf0c1d8e2ef9f59
Publikováno v:
Innovative Marketing, Vol 18, Iss 4, Pp 123-132 (2022)
The Covid-19 pandemic has caused consumers to fear and feel anxious about doing activities outside their homes, such as shopping. Thus, they switched to e-commerce for sustainable consumption. This study focuses on sustainable consumption represented
Externí odkaz:
https://doaj.org/article/b90e563c9c4848b1b00790244bf57ac8