Zobrazeno 1 - 1
of 1
pro vyhledávání: '"trgovinski ambient"'
Publikováno v:
Tekstilec, Vol 65, Iss 2 (2022)
The aim of this research was to identify the impact of store ambience on apparel consumer impulse purchase behaviour. In this paper, the influence of window display (WD), promotional offers (PO), store layout (SL), background music (BM) and fragran
Externí odkaz:
https://doaj.org/article/fa88e2b953b64cdd8a9aac2d6531b698