Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads

Autor: Pedro Pablo Marín Dueñas, Alberto Paramio Leiva, Serafín Jesús Cruces Montes, Diego Gómez Carmona, César Serrano Domínguez, Antonio Zayas García

Publikováno v: Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 93, Pp 1648-1666 (2021)
J. Theor. Appl. Electron. Commer. Res. 2021, 16(5), 1648-1666
RODIN. Repositorio de Objetos de Docencia e Investigación de la Universidad de Cádiz
instname
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 5
Pages 93-1666

The nature of e-commerce prevents the perception of the intrinsic and sensory attributes of wine. In the virtual environment, visual cues allow consumers to perceive the product, determine their attitude and form a preference. Users will choose one p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed3b8409cf17b6835982780296c54f93
https://www.mdpi.com/0718-1876/16/5/93

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