Výsledky vyhledávání

Akademický článek

BUSINESS TRAVEL MOTIVATIONS AND OBJECTIVES OF TRADE FAIRS VISITORS: EXPERIENCE FROM THE TRADE FAIRS IN THESSALONIKI, GREECE

Autor: Dimitris KOURKOURIDIS, Ioannis FRANGOPOULOS, Asimenia SALEPAKI

Publikováno v: Geo Journal of Tourism and Geosites, Vol 53, Iss 2, Pp 442-453 (2024)

This research investigates the motivations and objectives of visitor participation in trade fairs in Thessaloniki. In particular, the trend of combining professional goals with the entertainment of visitors is investigated. The aim of the research i

Externí odkaz: https://doaj.org/article/5cd5d439789c4550bf299ad685b0fda6

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Akademický článek

Trade Fairs, Host Cities and Tourism Development: The Case of Thessaloniki, Greece

Autor: Dimitris Kourkouridis, Yannis Frangopoulos, Asimenia Salepaki

Publikováno v: Tourism and Hospitality, Vol 5, Iss 2, Pp 333-353 (2024)

The literature has mainly focused on the significant business opportunities that companies obtain from their participation in trade fairs while less interest has been given to their impacts on the host regions. However, trade fairs are events with co

Externí odkaz: https://doaj.org/article/2c3d5b3f877c48eaa2d088ecb077784f

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Akademický článek

Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)

Autor: Ion Danut Juganaru

Publikováno v: Ovidius University Annals: Economic Sciences Series, Vol XXIII, Iss 1, Pp 648-658 (2023)

Exhibitions are one of the most important marketing tools, especially in terms of B2B communication. Before the COVID-19 pandemic there had already been a tendency towards organizing online or hybrid events. Following the pandemic, trade fairs have

Externí odkaz: https://doaj.org/article/373351ce7efe49149df0a25da2fe5c69

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Elektronická kniha

Educational Internationalism in the Cold War

Autor: Matasci, Damiano, Ruppen Coutaz, Raphaëlle

This edited volume delves into the intricate landscape of educational internationalism during the Cold War, providing an in-depth examination of its diverse forms, impulses, and global impacts. Through multilingual archival research, the chapters unc

Externí odkaz: https://library.oapen.org/handle/20.500.12657/94799

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