Zobrazeno 1 - 10
of 512
pro vyhledávání: '"touchpoints"'
Autor:
Duralia Oana
Publikováno v:
Studies in Business and Economics, Vol 19, Iss 2, Pp 96-109 (2024)
The use of communication techniques in marketing has become a fundamental component of effective marketing policy, representing an element of differentiation from the competition, which leads to obtaining, on the one hand, a competitive advantage, an
Externí odkaz:
https://doaj.org/article/23f40e42d6e7483fa17d530bb923850d
The impact of buy-online-pickup-in-store shopping on customer engagement: framework and propositions
Autor:
You Li, Zhehao Liang
Publikováno v:
Management System Engineering, Vol 3, Iss 1, Pp 1-11 (2024)
Abstract This research aims to develop a new conceptual framework that investigates the effect of buy-online-pickup-in-store (BOPS) shopping on customer engagement and related outcomes from the touchpoint perspective. Based on the customer engagement
Externí odkaz:
https://doaj.org/article/390f58b45e7a416aa8497a2a43fb043c
Autor:
Vo, Diem-Trang, Mai, Nguyen Quynh, Nguyen, Long TV, Thuan, Nguyen Hoang, Dang-Pham, Duy, Hoang, Ai-Phuong
Publikováno v:
Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 3, pp. 463-484.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-02-2023-0042
Autor:
WIND, YORAM (JERRY)1 windj@wharton.upenn.edu, FINDIESEN HAYS, CATHARINE1 cathays@wharton.upenn.edu
Publikováno v:
Journal of Advertising Research. Jun2016, Vol. 56 Issue 2, p142-158. 17p.
Autor:
Seyed Ali FAREGH, Narges Rezaee
Publikováno v:
گردشگری و اوقات فراغت, Vol 9, Iss 17, Pp 159-185 (2024)
Agricultural endeavors alone are insufficient to meet the requirements of rural communities. Consequently, comprehensive investigations have been undertaken to assess the economic viability of tourism farms. Nevertheless, a field that holds promise f
Externí odkaz:
https://doaj.org/article/c637d1b9c8994b02af0a2bf606f1386b
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing, 2023, Vol. 17, Issue 4, pp. 564-584.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJPHM-02-2022-0018
Publikováno v:
Business Process Management Journal, 2023, Vol. 29, Issue 7, pp. 2147-2166.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BPMJ-02-2023-0093
Publikováno v:
Health & Justice, Vol 11, Iss 1, Pp 1-12 (2023)
Abstract Introduction Health and social service organizations, including the emergency department (ED) and public assistance programs, constitute a social safety net that may serve as an “access point” for substance use treatment utilization. Rac
Externí odkaz:
https://doaj.org/article/e595478afc524392a9c2eef9abb363b9
Publikováno v:
Journal of Applied Marketing Theory, Vol 10, Iss 2 (2023)
This research is motivated by the industry and academic needs to corroborate a holistic understanding of preferred service brand status and customer service brand engagement (CSBE). The study investigates the impact of achieving preferred university
Externí odkaz:
https://doaj.org/article/5c8691b4200641a2b101a33d005eb36a
Autor:
Galabova, Violeta, Zlatkova, Velichka
Publikováno v:
Научни трудове на УНСС / Research Papers of UNWE. 2(2):41-52
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1125858