Zobrazeno 1 - 1
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pro vyhledávání: '"they can seldom be configured by consumers. Because of this"'
Autor:
Christian Fuentes
Publikováno v:
Journal of Marketing Management; 35(15-16), pp 1542-1562 (2019)
While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the dig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb0b658288c6fd7aa216ebbf01f67953
https://doi.org/10.1080/0267257x.2019.1686050
https://doi.org/10.1080/0267257x.2019.1686050
