Zobrazeno 1 - 10 of 412 pro vyhledávání: '"territory image"'
1
Akademický článek
MEDIA COOPERATION AS A PLATFORM TO IMPLEMENT SCIENTIFIC AND EDUCATIONAL PROJECTS AND TO FORM THE TERRITORY IMAGE
Autor: Georgiy V. Korshunov, Daniil O. Yur’Ev, Viktoriya A. Pul’Kina
Publikováno v: Высшее образование в России, Vol 0, Iss 10, Pp 69-75 (2016)
The international informational project of branch media-cooperation between higher education institutions and the enterprises of fuel and energy complex is described in the article. Also the role of similar projects for realizationofeducational progr
Externí odkaz: https://doaj.org/article/6ecbe29d5c3f46a8b3729346c09d0d4a
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3
Akademický článek
Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences
Autor: Lidiya K. Lobodenko, Anna B. Cherednyakova, Irina Yu. Matveeva, Olga Yu. Kharitonova
Publikováno v: RUDN Journal of Studies in Literature and Journalism, Vol 28, Iss 3, Pp 598-608 (2023)
Issues of the environmental media agenda are acute in the media space and particularly relevant for the image of environmentally vulnerable territories. The impact of the environmental agenda on youth audiences of these territories is poorly studied,
Externí odkaz: https://doaj.org/article/3358ac8699be4df7a10c0dfceaa2027d
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5
MARKETING MANAGEMENT: THEORY AND METHODOLOGY OF DEVELOPMENT OF THE TERRITORY IMAGE AND BRAND IN THE FORMATION OF CHAINS OF INTERFIRM INTERACTIONS
Autor: Olga Velichko, Viktor Belyaev
Publikováno v: Economics Profession Business. :12-20
The article appeals to the development of theoretical and metalogical basics for the development of the image and brand of territorial entities: countries, regions, federal districts, territories, regions, cities, etc. in solving problems of creating
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::118d20a06b0a5fdac2a93570deb881cc
https://doi.org/10.14258/epb201914
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9
Akademický článek
The role of territory branding in university development of international relations
Autor: Viktoriya A. Pulkina, Georgy V. Korshunov
Publikováno v: Высшее образование в России, Vol 0, Iss 5, Pp 81-86 (2022)
The key theme of the article is the possibility of higher school promotion and developmentof its international relations through the image of the territory where it is located. The authors describe new media in the Internet as the main channel of com
Externí odkaz: https://doaj.org/article/2e32e8a3ea17475ea8962e391cd08190
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10
Territory Image and Notoriety as Sources of Equity in the Wine Market
Autor: Domingo Calvo Dopico
Publikováno v: Research Topics in Agricultural and Applied Economics ISBN: 9781608052431
The world wine market is mature, together with an increasingly global, open and very competitive environment. Companies have to face the challenge of achieving differentiated quality based on the creation of equity. One of the mechanisms to build thi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::72b3cb9cc08414f5d6412728ce11b355
https://doi.org/10.2174/978160805243111102010073
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