Zobrazeno 1 - 10 of 47 pro vyhledávání: '"ter Hofstede, F."'
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A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness
Autor: Steenkamp, JBEM, ter Hofstede, F, Wedel, M
Publikováno v: Journal of Marketing, 63(2), 55-69. AMER MARKETING ASSOC
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose a framework that distinguishes individual difference variables and national cultural variables. Two types of individual difference variables are cons
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86b8eb3e05339ee608055d30d4e19e90
https://doi.org/10.1177/002224299906300204
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3
Bayesian prediction in hybrid conjoint analysis
Autor: ter Hofstede, F, Kim, Y, Wedel, M
Publikováno v: Journal of Marketing Research, 39(2), 253-261. AMER MARKETING ASSOC
The authors propose a general model that includes the effects of discrete and continuous heterogeneity as well as self-stated and derived attribute importance in hybrid conjoint studies. Rather than use the self-stated importances as prior informatio
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::6bdc6131c1ee2b3bbfadd8034d767f4d
https://research.rug.nl/en/publications/e98cee12-d8e5-49af-aa2a-1543f8f1e340
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6
International Market Segmentation Based on Consumer-Product Relations
Autor: ter Hofstede, F., Steenkamp, J.E.B.M., Wedel, M.
Publikováno v: Journal of Marketing Research 36 (1999) February
Journal of Marketing Research, 36(1), 1-17. AMER MARKETING ASSOC
Journal of Marketing Research, 36(February), 1-17
With increasing competition in the global marketplace, international segmentation has become an ever more important issue in developing, positioning, and selling products across national borders. The authors propose a methodology to identify cross-na
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::121daff61e0d6dfbc81a3c5121ba5907
https://research.wur.nl/en/publications/international-market-segmentation-based-on-consumer-product-relat
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7
A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness
Autor: Steenkamp, J.E.B.M., ter Hofstede, F., Wedel, M.
Publikováno v: Journal of Marketing, 63(2), 55-69
Journal of Marketing 63 (1999) 2
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose a framework that distinguishes individual difference variables and national cultural variables. Two types of individual difference variables are cons
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ed196550bf170e0625dbb844137c2a0d
https://research.wur.nl/en/publications/a-cross-national-investigation-into-the-individual-and-cultural-a
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8
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains
Autor: ter Hofstede, F, Audenaert, A, Steenkamp, JBEM, Wedel, M
Publikováno v: International Journal of Research in Marketing, 15(1), 37-50. ELSEVIER SCIENCE BV
Means-end chain theory links products to consumers by postulating hierarchical relations between attributes of the product, consequences of product use and values of consumers. It has served as an important conceptual framework for studies in marketi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::ca1f9459e3b0c3664eb293d1e879f73a
https://research.rug.nl/en/publications/da80c51e-3112-4f92-b0d0-8ffd1e9d211e
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