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Publikováno v:
HICSS
Software-based innovations with global market-potential are the main product offering of digital-based International New Ventures, an emerging type of rapidly internationalizing firm. Despite increasing research attention on the internationalization
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::220a3387ef54d551c912e33846ec3208
http://urn.fi/URN:NBN:fi:jyu-201901031029
http://urn.fi/URN:NBN:fi:jyu-201901031029
Autor:
Gabriella Laatikainen, Arto Ojala
Publikováno v:
HICSS
How do entrepreneurs set a price for digital innovations they develop and market? This is an important question in current information society where digitalization is making established pricing models outdated. In this study, we focus on this issue b