Zobrazeno 1 - 10
of 22
pro vyhledávání: '"televizní trh"'
Autor:
Motáňová, Markéta
Thesis called Impact of the Economic Crisis on the Television Market in the Czech Republic combines two main topics: current economic crisis and TV market in the Czech Republic. TV market is closely connected with the television advertising market. T
Externí odkaz:
http://www.nusl.cz/ntk/nusl-329065
Autor:
Přibek, Tomáš
The work presents a comparison of commercial channels TV Nova and TV Barrandov in terms of historical, economical and marketing perspectives during their entry into the television market. The survey focused on the time period of two media entry to th
Externí odkaz:
http://www.nusl.cz/ntk/nusl-321508
Autor:
Švandová, Barbora
Obsah diplomové práce je zaměřen na analýzu českého televizního trhu a význam komerčních komunikací v České televizi pro tento trh. Dále jsou v práci popsány konkrétní trhy reklamy, inzerce a trh divácký s důrazem na jednotlivé
Externí odkaz:
http://www.nusl.cz/ntk/nusl-3532
Autor:
Lutovská, Kristýna
The aim of the bachelor thesis is to present the current situation in the Czech television market in comparison with previous years. How did the viewership of stations and also the preferences of viewers change with the expansion of the program offer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::d9e987d8213da1c094b8818a7e7cc08d
http://www.nusl.cz/ntk/nusl-435042
http://www.nusl.cz/ntk/nusl-435042
Autor:
Korolev, Alexander
The aim of the graduate work is to identify the specifics of valuation of television companies. The research was conducted on the example of a company FTV Prima, spol. s.r.o. Firstly a detailed financial and strategic analysis has been made with an e
Externí odkaz:
http://www.nusl.cz/ntk/nusl-264554
Autor:
Korolev, Alexander
The aim of the graduate work is to identify the specifics of valuation of television companies. The research was conducted on the example of a company FTV Prima, spol. s.r.o. Firstly a detailed financial and strategic analysis has been made with an e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::acb897b01175be81cbc5dfb21944813c
http://www.nusl.cz/ntk/nusl-264554
http://www.nusl.cz/ntk/nusl-264554
Autor:
Kantorová, Katarzyna
Diploma thesis "Television formats transmission into Czech environment since the creation of the dual system in the Czech Republic" focuses on television formats which have been adapted in the Czech television industry since 1994. TV formats, the pri
Externí odkaz:
http://www.nusl.cz/ntk/nusl-336895
Autor:
Kantorová, Katarzyna
Diploma thesis "Television formats transmission into Czech environment since the creation of the dual system in the Czech Republic" focuses on television formats which have been adapted in the Czech television industry since 1994. TV formats, the pri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::6a93b4706163cfeb1f1fe60d5355614c
http://www.nusl.cz/ntk/nusl-336895
http://www.nusl.cz/ntk/nusl-336895
Autor:
Malá, Kateřina
This thesis focuses on the topic of marketing strategy of FTV Prima s.r.o. in the television market. The main objective of this thesis is the definition of marketing activities and the use of marketing tools by FTV Prima, a company operating nationwi
Externí odkaz:
http://www.nusl.cz/ntk/nusl-199710
Autor:
Motáňová, Markéta
Thesis called Impact of the Economic Crisis on the Television Market in the Czech Republic combines two main topics: current economic crisis and TV market in the Czech Republic. TV market is closely connected with the television advertising market. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::37df191380fa495d33d62cb436045ff7
http://www.nusl.cz/ntk/nusl-464855
http://www.nusl.cz/ntk/nusl-464855