Zobrazeno 1 - 3
of 3
pro vyhledávání: '"television viewing audience"'
Publikováno v:
Communication, Vol 24, Iss 1, Pp 86-116 (2005)
This article is a contribution to the study of the critical posturing of the television viewer. It proposes three readings of the same public affairs program on Greek television. Although each of these readings has a different scientific dimension, e
Externí odkaz:
https://doaj.org/article/da72f86746ff43b2bd1a17542b332541
Publikováno v:
Communication, Vol 24, Iss 1, Pp 86-116 (2005)
Cet article est une contribution à l'étude de la posture critique du téléspectateur. Il propose trois lectures de la même émission d'affaires publiques de la télévision grecque. Si ces lectures ont une dimension scientifique différente, elle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2e1558b1acaf7f10247bcb9f81b1a994
http://journals.openedition.org/communication/3269
http://journals.openedition.org/communication/3269
Autor:
Mark I. Alpert, Roland T. Rust
Publikováno v:
Marketing Science. 3:113-124
A model for the prediction and explanation of individual television viewing choice is presented, incorporating considerations of utility, audience flow, and audience segmentation. The proposed model provides a quantifiably explicit theoretical explan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1f039a16f125c01001adc0e5ac1e65c
https://doi.org/10.1287/mksc.3.2.113
https://doi.org/10.1287/mksc.3.2.113