Zobrazeno 1 - 10
of 144
pro vyhledávání: '"television commercial"'
Publikováno v:
FRPT - Advertising Snapshot. 10/1/2023, p9-10. 2p.
Autor:
Mohamad Yusuf, Edward Giordan Santoso
Publikováno v:
Binus Business Review, Vol 11, Iss 3, Pp 197-207 (2020)
The research aimed to highlight the impact of the television commercial (TVC) on Indonesians’ perceptions regarding tourism in Singapore and their behavioral intention to visit Singapore. The research had five variables: hospitality and comfort/sec
Externí odkaz:
https://doaj.org/article/af0bdfb5df544e4eb5cc5aeb26cbbe4e
Publikováno v:
Euromentor Journal - Studies about education / Euromentor Journal - Studies about education. XI(1):13-38
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=938229
Autor:
Qathrunnada, Zalfa, Nugroho, Catur
Publikováno v:
LONTAR: Jurnal Ilmu Komunikasi; Vol. 11 No. 1 (2023): Volume 11 Issue 1 ( June) 2023 (In Press)
The visual package of an advertisement on television will not be communicated perfectly to the audience if it’s not supported by good audio quality and those who have a role in making audio in television advertisements are audio-post companies. Adv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=portaljurnal::5151c42a9ded969dd72c13c0756db805
https://e-jurnal.lppmunsera.org/index.php/LONTAR/article/view/6167
https://e-jurnal.lppmunsera.org/index.php/LONTAR/article/view/6167
Autor:
Piya Pongsapitaksanti
Publikováno v:
MANUSYA: Journal of Humanities. 24:355-372
The research objective is to examine the similarities and differences of gender and working roles in Japanese and Thai television commercials. The research methodology focuses on content analysis. Seven hundred and sixty advertisements shown during 2
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46f67b08c97f7cf5522fdb6b5ea20450
https://doi.org/10.1163/26659077-24030005
https://doi.org/10.1163/26659077-24030005
Autor:
Awodi, Sheidu
This study examined audience perception of media portrayal of women in television commercials. The objectives of the study were to find out the audience perception of the type of portrayal given to female characters in television commercials and to a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2859d7f6bcb5ce379da7fb62284ede0f
Autor:
Marić, Antonio
This paper studies the depiction of genders through stereotypes in television commercials, more specifically, to what extent and how gender stereotypes are presented in modern day television advertising. In the first part of the paper, a brief theore
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4004::ab2f1ddf05db78e2e7b73957e44bf93d
https://repozitorij.ffos.hr/islandora/object/ffos:6030
https://repozitorij.ffos.hr/islandora/object/ffos:6030
Autor:
Milosavljević, Ljubica
Publikováno v:
Етноантрополошки проблеми / Issues in Ethnology and Anthropology. 8(1):117-148
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=571441
Autor:
Carmi, Elinor1 (AUTHOR) e.carmi@gold.ac.uk
Publikováno v:
International Review of Law, Computers & Technology. Nov2017, Vol. 31 Issue 3, p289-307. 19p.