Zobrazeno 1 - 10
of 481
pro vyhledávání: '"tam model"'
Publikováno v:
Manajemen dan Bisnis, Vol 23, Iss 2, Pp 501-515 (2024)
Consumer shopping behavior has changed from brick-and-mortar to online shopping due to the COVID-19 pandemic. The development of online shopping was accompanied by social media technology, resulting in the emergence of the social commerce phenomenon.
Externí odkaz:
https://doaj.org/article/1a38b6c7cedb4b52ad392fec11a13e35
Autor:
Zhiyou Sun, Boyoung Lee
Publikováno v:
Vehicles, Vol 6, Iss 3, Pp 1513-1544 (2024)
Recently, with climate deterioration and environmental pollution, consumers are becoming more and more aware of the use of sustainable energy. In particular, the demand for electric vehicles that use sustainable energy is also increasing. In addition
Externí odkaz:
https://doaj.org/article/9d9d12ea1a5b46678d9633607abab372
Publikováno v:
International Review of Management and Marketing, Vol 15, Iss 1 (2024)
Businesses now function and engage with technology very differently as a result of the Internet of Things’ (IoT) rapid growth. This study investigates the connection between IoT adoption, the business models used by businesses located in a Jordania
Externí odkaz:
https://doaj.org/article/1be7b51e929142dd9ed7b7556b5e7cb7
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThe technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological produ
Externí odkaz:
https://doaj.org/article/3004bd51bd4a485592906ea29af126d5
Autor:
Rozita Naina Mohamed, Halimahton Borhan, Mohd Saifullah Rusli, Khalilah Abd Hafiz, Azhana Othman, Abdul Rahim Ridzuan, Mohamad Idham Md Razak, Najihah Hanisah Marmaya
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 9, Iss 2 (2024)
The increasing integration of mobile-based platforms in higher education, particularly within marketing education, has transformed learning dynamics by enabling students to engage through accessible digital tools. However, while internet and smartpho
Externí odkaz:
https://doaj.org/article/38c85ab9d88d4d4dbf7fd88a22256cb1
Publikováno v:
Management Matters, 2023, Vol. 21, Issue 1, pp. 1-19.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MANM-07-2023-0026
Publikováno v:
Scientific Reports, Vol 14, Iss 1, Pp 1-17 (2024)
Abstract Artificial intelligence (AI) holds immense promise for K-12 education, yet understanding the factors influencing students’ engagement with AI courses remains a challenge. This study addresses this gap by extending the technology acceptance
Externí odkaz:
https://doaj.org/article/97ed7250acb04b3fab9edba362e11d9b
Autor:
Roxana Maier
Publikováno v:
Educaţia 21, Iss 27, Pp 58-65 (2024)
Mobile applications and the relationship with online platforms became more important for all of us with the pandemic. The way teachers managed to transition online during the pandemic led to the speed with which they could adapt to the new conditions
Externí odkaz:
https://doaj.org/article/1560e50b0b9a4e1bb111ee3a2f9beb2d
Publikováno v:
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 14, Iss 4, Pp 99-111 (2024)
The study uses a hybrid model, namely C-TAM-TPB. The model combines the Technology Acceptance Model (TAM) and the Planned Behavior Theory (TPB) to investigate factors influencing the behavior of young people toward electric motorbikes. We applied the
Externí odkaz:
https://doaj.org/article/665d79ca56e248e2a38e9593ddf49855
Autor:
Rehman, Fazal Ur, Zeb, Ali
Publikováno v:
Journal of Islamic Marketing, 2022, Vol. 14, Issue 9, pp. 2207-2234.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-07-2021-0231